Reputation requires great knowledge to be built.

Come with us and find out how specialists we are.

How did we get here

MONETA COMUNICAÇÃO
AND HIS FOUNDER

Adriano Kirche Moneta was a reporter for TV Globo Noroeste Paulista, the affiliate of Rede Globo in Bahia, TV Bahia, Band SP, Record TV, Rede TV, Band Campinas, SBT Campinas, Rádio Bandeirantes SP, Rádio Educadora de Campinas, also serving as a text editor and presenter of the SPTV first and second editions, Bahia Meio-Dia, and BATV second edition, as well as Rede Cidade (Band Campinas).

For six years, he hosted the debate program “Campinas, século XXI. Os desafios da metrópole,” produced by TV PUC Campinas in partnership with RAC.

Until October 2019, he hosted the program “Segurança Pública em Debate”, produced by the journalist himself and by civil and federal delegate class entities.

He worked for 12 years in the Press and Communication Department of the São Paulo State Public Safety Department, leaving the department as Deputy Director.

In 2017, he formally started AKM Comunicação.

Now, in 2023, AKM Comunicação is renamed MONETA COMUNICAÇÃO, to sound even more familiar to fellow journalists who have always known the company’s CEO by that name, MONETA.

We are the best at

WHAT WE DO

Press Relations & Crisis Management

  • Production and distribution of press releases
  • Relationship building with journalists and media outlets
  • Emergency response for image crises
  • Strategic crisis prevention and management
  • Drafting of official press statements and responses
  • Development of Q&A and positioning guidelines

Content Production

  • SEO-optimized writing for blogs and websites
  • Ghostwriting
  • Writing and editing of institutional books and biographies
  • Specialized article writing for press

LinkedIn & Social Media

  • Strategic management of LinkedIn profiles
  • Organic content production
  • Engagement management
  • Creation of carousels, short videos, and thematic series
  • Editorial calendar and content planning

Videos & Podcasts

  • Interview scripting and production
  • Institutional and positioning videos
  • Creation and management of the FALA MONETA podcast
  • Editing and cuts for social media and YouTube

Training

  • Personalized media training
  • Interview preparation

Digital Content Services

  • Professional ghostwriting
  • Speech writing
  • Creation of corporate and institutional presentations

Institutional Relations & Positioning

  • Strategic positioning of brands and professionals
  • Reputation building and strengthening
  • Key message amplification
  • Planning of relationship actions with press and institutional stakeholders

Image Analysis & Monitoring

  • Monitoring of mentions in media and social networks
  • Reputation reports with qualitative and quantitative analyses

Strategic Communication Consulting

  • Definition of narratives and key messages by audience
  • Structuring of reputation journeys

Legal & Sensitive Crisis Communication

  • Communication support for attorneys
  • Production of explanatory content on technical topics

Multi-platform Digital Marketing

  • Planning and execution of campaigns and paid traffic
  • Operations in Google Ads, Meta Ads, LinkedIn Ads and other platforms

On-demand Photography & Video

  • Professional photography
  • Video capture and editing
  • Production of customized institutional videos

PROJECTS FOR
INTERNATIONAL CLIENTS

The objective of conducting PR for external clients is to enable them to become known organically, enhancing their credibility and reputation in the Brazilian market, the largest in Latin America. As their names spread through media organizations, the potential for their businesses to grow becomes exponentially greater.
NEWS AND RELEASES

OUR CONTENT

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Empresas pueden delimitar contenido de colaboradores en redes sociales​

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